“Powerful web applications that formerly might have taken weeks
or months to develop can be produced in a matter of days.”
-Tim O'Reilly, Founder of O'Reilly Media
The performance of a company depends a lot on implementation of systems that provide data storage and sharing information between the employees and help them to organize an open dialogue with customers. Automated digital data management systems let you enhance business processes by reducing the time of information search considerably, as well as helping to consult clients on major issues related to the company.There are special information production systems for storing, organizing and presenting information in the most user-friendly way:
● CRM (Customer Relationship Management system);● ERP (Enterprise Resource Planning system).
CRM or CRM system is a type of software application that is used by organizations to automate and improve interaction with customers. The implementation of this system allows the company to optimize marketing events, enhance business procedures, increase sales and improve customer service by storing information about the customers and their history of interaction. Storing this kind of information also allows to conduct further analysis of demand dynamics for certain types of goods and services in order to update microeconomic indicators.
Basic principles of CRM:The presence of a single data storage;
Using convenient “company-client" interaction channels;Conducting analysis of customers’ information and preparing a strategy for further business development.
What is ERP?
ERP or ERP system is a software application that allows you to optimize financial management, integrate production, human resource management and assets in order to conduct continuous improvement and balancing of company’s resources by organizing a common data and processes model for all the branches within one enterprise.
The advantages of using ERP:
• Collecting information about all the operations and processes into a single database for easier post-processing and preparing balanced plans;• The ability to use the same software package in subsidiaries (including different extensions and customization settings).
ERP systems, as well as CRM systems, operate effectively only in case if they are tailored to the specific needs of the company where they are applied. Even within the same area of business, ready-made template systems are not able to take into account all the micro- and macroeconomic features, and any inaccuracy can significantly affect the level company’s profits. That is why it is very important to develop such complex and crucial software products for a company, taking into account all the internal and external factors. This can be done only by experienced and highly-qualified IT professionals.
Our specialists develop and support CRM and ERP systems, successfully bringing the customers’ ideas into life. We are always ready to help you organize information flows in your company and make them work for you more effectively.